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Toyota Uses Dragon Quest Monsters to Illustrate Appeal of Prius C
posted on by Eric Stimson
Toyota's compact car, the Prius c (called the Aqua in Japan), has recently reached the milestone of 1 million units in global sales. To show off, Toyota revamped its website to explain the car's appeal using monsters from the classic RPG series Dragon Quest.
Golems adorn its trophies for best-selling car in Japan.
Its fuel efficiency makes the Prius c a great car for adventuring — including around Alefgard.
The Prius's Safety Sense C helps detect collisions so you can brake in time for sudden monsters.
The car can also handle very rough terrain. Even Rockbombs.
To see the promotion in full glory, with animation and sudden monster attacks, you'll have to visit the campaign website.
Toyota also has a campaign to customize cars with Dragon Quest monsters. Below are examples of Drakee, Wyvern and Zenithian armored cars. If you tweet your preferred combination and fill out an application, you could be one of 30 winners of a mini toy Prius with the same decoration. The contest lasts until July 31. Test out possible combos here.
A Dragon Quest-themed Prius c ad will also be carried in Japanese newspapers on May 21.
A promotion for the new Dragon Quest Builders game had people dismantle a wall of Dragon Quest monsters to "defeat" them. Dragon Quest monsters are all over Amazon's new Dragon Quest online store.
Source: Toyota official website
