Interest
Lawson's Re:Zero Campaign Snubs Emilia
posted on by Lynzee Loveridge
Re:Zero's Rem and Ram are getting a lot of attention. The twin maids are celebrating their birthday from January 20 to February 5 and have already had a huge turnout. Their popularity often overshadows the series proper female lead Emilia. An upcoming LAWSON collaboration campaign is continuing the trend with merchandise focusing on the twins and very little featuring Emilia.
The campaign kicks off on January 30 and includes tie-in merchandise with Re:Zero packaging and unique stickers, acrylic character stands, life-size wall scrolls, can badges, phone straps, clear files, poster gum, and illustrated art board gum. Loppi point goods are also planned and will be revealed soon.
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Of the above merchandise, only two include Emilia; the phone straps and can badges. The larger items are all centered on Rem and Ram.
Emilia isn't forgotten by everyone. She was the star of her own VR app...after the Rem version was released. She was also included in MF Bunko J's "Heroine Contest 2017 in Melon Books" where she took first place.
[Via Yara-on!]
