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The Idolm@ster Cinderella Girls Teams Up With Instant Curry Rice
posted on by Jennifer Sherman
Nissin Foods announced on Tuesday that its Curry Meshi instant curry rice is collaborating with The Idolm@ster Cinderella Girls. A Curry Meshi set with special packaging will go on sale exclusively on the company's website on August 10.
The special box set of instant curry rice will bundle three varieties of "cute," "passion," and "cool" Curry Meshi packages. The set will include two of each variety as well as a bonus item in a special box. The set will cost 2,484 yen (about US$23).
The collaboration is featuring 10 idol characters on Curry Meshi packaging. The Idolm@ster Cinderella Girls character Akane Hino is the Nissin Curry Meshi Brand Ambassador for the collaboration. As a countdown to the box set's release, Nissin Foods' official website is unveiling one idol each day. Anzu Futaba debuted as the first "cute" idol on Tuesday and Yuzu Kitami debuted as the first "passion" idol on Wednesday.
The IDOLM@STER Cinderella Girls also partnered with the Snickers candy bar from April to June.
[Via Nijimen]
