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your name. Film, Love Live! Franchise Rank in Hakuhodo's Fan Expenditure Study

posted on by Rafael Antonio Pineda
Detective Conan, One Piece, Dragon Ball, Final Fantasy included in rankings

Ad firm Hakuhodo released its "Content Fan Expenditure Behavior Study" for 2017 on July 5. The study ranks media franchises, groups, and artists in two categories: reach, and expenditure power. Reach is how many people participated in the franchise for the year by spending on it, while expenditure power is how much a franchise's core fans spent on it for the year.

The ranking for reach is as follows:

  1. your name. (10,970,000 people)
  2. Detective Conan (9,710,000 people)
  3. One Piece (9,610,000 people)
  4. Gen Hoshino (8,460,000 people)
  5. Hikaru Utada (8,250,000 people)
  6. Dragon Ball (8,090,000 people)
  7. Pokémon (7,960,000 people)
  8. Ikimono-gakari (7,540,000 people)
  9. SMAP (7,430,000 people)
  10. Arashi (7,360,000 people)

your name., Gen Hoshino, Hikaru Utada, Pokémon, and SMAP are new to the ranking.

The ranking for expenditure power is as follows:

  1. Arashi (50.2 billion yen)
  2. EXILE (46 billion yen)
  3. Love Live! (23.8 billion yen)
  4. Final Fantasy series (19.9 billion yen)
  5. Nogizaka46 (19.9 billion yen, tied for #4)
  6. KANJANI (19.8 billion yen)
  7. Godzilla series (17.7 billion yen)
  8. Hey! Say! JUMP (16 billion yen)
  9. NEWS (15.6 billion yen)
  10. One Piece (15.5 billion yen)

EXILE, the Final Fantasy series, Nogizaka46, the Godzilla series, Hey! Say! JUMP, NEWS, and One Piece are new to the ranking.

Source: IT Media Business Online via Yaraon!


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